Instagram is a great platform for brands and small businesses as it offers many unique tools that can boost app usage. It is a constantly evolving app that introduces new tools to help brands grow on the platform.

One of the most recent additions to the Instagram app is the ability for creators to share comments from feed posts and Reels in stories. This feature is a great way to increase the reach for brands and also boosts the morale of creators as they receive positive feedback from their followers.

Best Features of IG: What Sets It Apart from Other Brokers

Another interesting update is the option to enable or disable read receipts in a specific DM. This allows creators to avoid receiving demands for immediate replies and can be very useful in managing customer communication.

In the same vein, the Best Feature of IG is enabling users to add birthday notes to any direct message. This is an excellent way to connect with your audience in a personal manner and can really strengthen the bond between you and your followers. Instagram has also introduced several stickers and drawing tools as well as various chat themes to encourage two-way conversations in DMs.

Lastly, a cool feature was introduced that enables you to pin a comment on a post or in a story for 24 hours. This is similar to the TikTok feature and is a fun and creative way to engage with your audience. Another new feature is the ability to remix reels with a song or video, which is similar to a reaction video popularized by TikTok.