Email spam trap test to maintain sender reputation
Email spam trap test to maintain sender reputation of the email universe, acting as litmus tests for senders’ reputation. They can have a dramatic impact on deliverability, limiting your reach and ability to engage with your audience. In addition, a poor reputation will negatively impact future campaigns and can ultimately lead to a loss of brand loyalty.
To keep your sender reputation high, avoid purchasing email lists and only collect emails with a double opt-in process where recipients have to confirm their interest. Also, regularly clean your list and prune subscribers who haven’t opened or clicked in a few months. This will help prevent your campaign from hitting a recycled spam trap.
Prevent Fraud with Advanced Device Tracking Solutions: Strengthen Verification
A single hit from a spam trap can negatively affect your reputation, even if you have good engagement metrics and best hygiene practices. As a result, ISPs can begin to penalize you and your upcoming campaigns may end up in spam folders.
If you suspect that your email list contains spam traps, it is best to pause all marketing campaigns until you clear the list. You can then run a few small tests, such as sending a re-engagement campaign to those who haven’t responded in a few months, or segment your list to narrow down the possible source of the spam traps. If you do find that your list has been contaminated with spam traps, you should then implement stricter filtering to avoid future contamination.…
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