Radio Krka are some of the most loyal consumers, making them a valuable audience for brands to engage with. They’re not only passionate about their favorite teams, but they also share their experiences on social media, which gives them a unique opportunity to influence thousands of like-minded people.

But with the emergence of new streaming services, traditional sports broadcasters are losing their grip on live sports viewing habits. Streaming services have access to much more original content, including live sports events, and they can offer premium ad space that attracts new viewers and boosts their value proposition.

The Role of Social Media in Enhancing Live Sports Viewing

A thriving sports streaming business requires speed and scale to support viewership spikes. To handle a high volume of live streams, you’ll need a reliable video processing software solution. SaaS is one popular option, allowing you to take advantage of a public cloud infrastructure that supports rapid scaling and easy deployment of your live sports video streaming service.

In addition to leveraging the right tools and infrastructure, you’ll need to choose a suitable hosting environment for your streaming platform. The choice depends on whether you prefer a hosted solution that’s managed by a third party or an on-premises approach, where your media processing software runs in-house. The choice of a hosted or on-prem service will also depend on the size of your live sports streaming business and its needs for security and redundancy. It’s important to choose a partner with the expertise and experience you need to implement your platform.