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PNC Bank is joining the growing list of employers that offer their workers college degrees, industry certifications or other re-skilling opportunities in an effort to attract and retain talent in an increasingly competitive job market. The Pittsburgh-based bank is launching a new tuition benefit in 2023 for its employees to earn an associate degree, bachelor’s or master’s degree from accredited providers in Guild’s learning network. Tuition and books will be paid up to $5,250 per year for eligible undergraduate and graduate programs.

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Employees like Sherry Manning are taking full advantage of their new tuition benefits. “I’ve been heavily involved since day one,” she said. “I volunteer at the Hawthorne Community Center in central Indiana, where I read to children.”

The program is part of PNC’s multiyear bilingual early childhood education initiative, Grow Up Great, which provides more than $1 billion for a variety of local schools and organizations that support families. The company also supports academic research that informs policy and practice, and collaborates with WFYI in central Indiana to bring educational programming to kids on air. In addition, its employee philanthropic program, Grants for Great Hours, has provided more than $8 million in grants to local nonprofits since 2014.