The Pros and Cons of OOH Advertising in 2024

Ooh, advertising uk is a powerful way to make a big impact on consumers. With companies such as JCDecaux and Clear Channel Outdoor bringing in billions of dollars a year from billboards, this type of marketing is still an effective strategy for 2024. Here, the Drovo team takes a closer look at what exactly OOH is and how it can be used to deliver effective campaigns in the future.

The Pros and Cons of OOH Advertising

When creating an ooh advertising campaign, the first thing to consider is the message you want to convey. The best OOH ads are stripped back and uncluttered, as exemplified by the Cannes Lions Outdoor Winner from Twitter in 2017. Their message was simple yet striking and effective, and their creative was incredibly memorable.

Another important aspect to consider when creating an ooh advertising campaign is how you are going to reach your target audience. One of the most effective ways to do this is by using digital OOH media. This allows you to provide targeted and contextual messaging based on real-time data. It also enables you to adapt and optimise your creative at an unprecedented pace.

Using contextually-relevant OOH advertising is a great way to increase engagement and brand awareness. This type of advertising can be particularly effective when used on digital screens in busy locations, such as transport hubs or retail centres. A great example of this is the campaign from Battersea Dogs Home, which uses retargeting to follow people around a shopping centre and display different messages depending on where they are in the building.