If you’re thinking about creating a private blog network, you need to know that Google has a way of detecting it. The search engine crawls the web for footprints that are common to sites in a network. This can include sharing the same IP address, duplicate content, or even owning the same domain name. This means that SEOs building private blog networks need to be careful to avoid leaving any footprints.
How to Use Private Blog Networks to Increase Search Engine Rankings
One of the most common myths about PBNs is that they are a risky practice and against Google’s Webmaster Guidelines. While this is not the case, a private blog network does require considerable time and money. The main goal of PBNs is to boost the ranking of other sites. As such, PBNs fall under the category of BlackHat SEO link building techniques. As a result, Google took action against PBN abuse in 2014.
Private blog networks | Saket Wahi consist of websites that were created with the sole purpose of boosting SEO for the owner’s main website. The content on these websites is typically poor and inactive. Their purpose is to fool Google’s algorithm. Often, these sites are built on expired domains that have a good backlink profile. This means that any link equity created on these sites is passed on to the main site.
A private blog network (PBN) is a network of websites that place a large quantity of hyperlinks on them. These hyperlinks are intentionally low quality and are meant to manipulate search engine rankings. This type of link building tactic is most effective if an SEO is trying to control the process of link building. While it may not be a perfect strategy, many SEOs who use PBNs are not concerned about the risk of being penalized.